Evolution Through Innovation. A history of marketing education at Monash University

The history of the Department of Marketing at Monash University is a journey from being pioneers of a little-known discipline nearly forty years ago to a world-leader in an established and important field of education. The discipline in Victoria was founded at the Caulfield Institute of Technology with the first undergraduate marketing course in 1971. The Department was formed in 1974 and has since continued to facilitate the evolution of marketing in Australia.

Monash University Department of Marketing, 2007
With Katherine Sheedy